CONVERTIBLE BUILDINGS?
The most popular early convertible automobile was the Ford Model A
Roadster that appeared in the early 1930s. The world's first truly
"convertible" building has only recently appeared. This is not an
apartment building converted to a hotel, like entrepreneur Frank
Bernard's successfull Georgian Towers Hotel in Vancouver in 1958.
Which a new owner converted back to apartments in 1970. This building
converts daily! In Japan, naturally.
This is another example of the creativity that made America great in
the past, but which is now more common in Asia.
Opened by IBA Inc. of Japan, this building is a hotel by night and
offices by day. Since the basic business of hotels is providing
overnight accommodation for travellers, IBA management found that
daytime emptiness unnerving. What to do? End the hotel operations
in the morning when most travellers leave anyhow and do a fast
conversion to daytime office space.
Night time beds are immediately transformed into office couches, and
secretarial help and office equipment replaces room service and the
ever-present Japanese massage.
Does the constant stream of overnight hotel guests and daily office
business executives ever get mixed up? A simple solution prevents
that. The hotel room entrance magnetic card won't let guests into
hotel rooms until darkness falls. If you sleep in too late in the
morning you might have a bit of a problem as the room converts and
you wonder if you are dreaming. An early morning wake-up call gets
guests moving. If not, the extra daily office room charge will. In
reality, staff make sure rooms are ready for their next intended use
well in advance of the switch over.
The advantage for the landlord? They now collect double the rent. A
hotel that last year grossed $5 million now can almost double its
income. Are you still wondering why the Japanese have so much money?
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