LUMALURE - THE CHEMICAL SIREN 

No matter what stories you've heard in the past from fishermen friends about "the one that got away", you're now going to hear about the whopper they caught at night. It will be because of LUMALURE, the seductive fish lure that makes a metallic or plastic fishing lure come alive.

The use of light, whether in the form of fire as in ancient times, or via the modern flashlight to attract fish has been widespread. Floating lanterns in the Orient and flashlights in mayonnaise bottles in the west have been popular and have not been outlawed by state or provincial fishery regulations. For centuries the Chinese have used comorants to catch fish in conjuction with their floating lanterns. Shiny shell and polished metal have been used. Millions of dollars have been spent on lures, fancy and plain, some outrageously expensive, others downright cheap. Although shiny to humans, traditional lures lose their "shine" from 20 to 100 feet down in the water. At these depths they become "black", regardless of price or design.

With today's knowledge of colors, the wavelengths of light and the psychology of fish "biting the light" doesn't seem ridiculous. Chemical engineers at American Cyanamid developed this chemiluminescent light about 1970. At carnivals, fairs and festivals, hawkers sell this "temporary jewelry" that glows in the dark when a vial within the product is broken and two chemicals mix, providing "light" for up to eight hours. LUMALURES, because of their much smaller size (and cost), light up for a maximum of about 90 minutes.

The fishing fraternity were introduced to LUMALURES through maritime connections, as sailors were using them as safety devices for survival at sea. Fishermen found that their catches appeared to be larger with the use of such lights.

Washington entrepreneur, Newt Mattison has put the technology in a form available to every fisherman from the four year-old tyro to the grizzled veteran, and at a reasonable price. Although LUMALURES have been on the market for a few years, the range of sizes and designs now available, make them even more attractive to the Izack Waltons among us.

These lures work at depths up to 600 feet. Below that water pressure causes the lures to rupture. All LUMALURES are green simply because that color appears to produce the best results.

Keep LUMALURES away from small children who may swallow them accidentally or on purpose and get very sick.

More information: Newt Mattison, President, LUMALURE Marine Products, Inc., P.O. Box 852, Lynden, WA 98264. Phone: 206/398-7125.

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