HEALTHIER HAMBURGERS -- FROM MUSHROOMS!
There will be an explosion in the food industry of new products in
the next decade that will equal that experienced in the home consumer
electronics field during the last ten years. This month to keep up
with such progress we list these three new developments.
Those Japanese have done it again. This time they're growing a
mushroom the size of a hamburger and it tastes like steak!
By creating a unique environment, with controlled temperatures and
watering techniques, developed especially for growing this mushroom,
a Japanese company, Kabushikikaisha Akita Inc. is opening up a
totally new market.
According to spokesman Masanao Kubo of Asahi Foods, the company in
charge of production in Japan, the mushroom spores are cultured for
40 to 45 days until they reach full growth. At that precise time
when they peak in flavor, aroma and crunchiness, they are picked, and
then can be thrown on the barbeque grill providing an instant minimum
cholesterol, low-fat "meaty" delight.
Such mushroom "steaks" have most of the vitamins and minerals
contained in beef but far less protein. They will be available in
Tokyo restaurants this fall. The company will be providing the technological known-how for overseas production to provide fresher mushrooms and allow transportation costs to be radically reduced.
Comment from the cattle industry is as expected: Janet Williams
of the Beef Industry Council pouts "For those people who don't have
beef available, it (the mushroom) may be of interest, but I would be
surprised if it would be a significant product in the United States".
These are the almost indentical words spoken by the U.S. auto industry in the late 70's and early 1980's when Japanese autos started to
enter the country. You can expect these mushrooms here sooner than
later and they will be a big hit.
More information:
Masanao Kubo, Asahi Foods,
2-15-5, Minaniharimaya-cho,
Kochi, Kochi Prf., 780 Japan.
Phone: 888/82-7111.
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Some day soon in the future, you may pull up to your supermarket
or local grocery store to fill up your automobile fuel tank. How
come? West Germany is now carrying out a government-sponsored pilot
project that would grow rape seed on fallow fields. It not only
helps the land in a positive environmental fashion but farmers will
then bring this crop to local re-cycling centres for an oilextraction process. Here oil is produced that will be used for
tractor and auto fuel as well as fertilizer for the following years
crop. The straw that is left over after the process is completed is
also used -- for packing material.
Mayor Heinrich Hovelmann of Papenburg, West Germany is one person
participating in this new experiment. So far he has had no problems
and his car has ran 8,700 miles. Mechanical Engineer Lothar Muller,
director of the project claims exhaust fumes are far less than from
the average car thus meeting the new, stricter environmental emission
requirements ordered by the European Economic Community. Muller
claims any diesel motor can be easily adjusted to run on rapeseed
oil.
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Current developments in the field of biotechnology are exploding!
At the moment the United States has the lead but it looks like
that is only a temporary position. The U.S. currently has the lead
with a score of 97 new products in this field approved for marketing
compared to just 42 for the Japanese. But Japan has a reported 143
new pharmaceutical or food products under development that according
to all reports are "very innovative".
So much is happening in future food developments we are holding
off for a later issue the idea, of which I already have pictures, of
chickens being born that are chimeras, parts of two different fowls
in one bird. Part chicken, part quail. I'll keep you posted.
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