THOSE INVISIBLE FUTURE JOBS
During my 50 seminars staged around the world every year, the
single most asked question from parents is "What should my kids do to
survive in the future?"
Let's not kid ourselves, parents know their children are not getting the education today that will prepare them for the world of
tomorrow. Today's parents left school with a armamentarium of skills
to serve them in the industrial age. Today's kids are even more
aware, yet confusion, dispair, apathy and frustration abound. What
to do? My suggestion: get them into something you have never heard
Today everything that is important is invisible. Just like the
auto industrial age. Those things just didn't exist. Yet look at
how they flourished prior to the fall of the industrial age.
So look for fields that no school trains them for -- where the
ground floor is not only open, but is a gaping excavation hole. Let
them get in now before it builds up to a 100-storey building that
requires too much skill and too much capital to approach. Where do
you find these "Invisibles"? Let me tell you about one.
Have you heard about "Desktop" publishing? This computer-aided
system allows large companies, medium-sized businesses, small
entrepreneurs and individuals to do on their dest at home what
formerly was done by highly skilled workers in print shops. It is
completely revolutionizing the way printed documents are handled. But
this is not what I mean. This industry is now visible. Five years ago
even the phrase didn't exist. Today the ground floor of this new
industry is already too crowded. The visionary ones that saw the
potential here have already established their niche.
Look for something at the cutting edge that hasn't hit the public
perception as yet. One such opportunity, in my opinion, is "Disktop
Video". You have all seen how the VCR (Videocassette Recorder) has
changed our lives and lifestyles and created another method of
learning at home. Well, desktop video, will make desktop publishing
look like a small footprint in the sands of time.
Desktop publishing, allowed me to type my column like the printer
Desktop video lets me show it to you.
Think of the implications. A detailed stationary picture, can now
be activated to move. I can add voice, male, female, robotic or
animal. I can adjust timing, add graphics or fades. I can wipe,
dissolve, push, reveal, revert or stretch. In wide-angle or zoom. I
can pan, truck, crane or lasso. I can make grass or graphs grow
while you wait. With a device called a chromatron or with the appropriate video card all this can be transferred to your VCR. In color
if you have a Macintosh II. Movie-making skills that once required
five years of training to become a Disney animator, can now be
acquired in a week with a Macintosh computer and a software program
called Videoworks II. This is one of the new creativity -- and home
and business productivity -- tools that will allow you to expand
abilities you never know you possessed. You can be a hollywood mogul
in a week.
What this does is move "Motion Pictures" from the movie set to
your desk. You can now make business presentations, animated "Slide
Shows", multi-media storyboards, educational movies, point-of-sale
displays, music videos, entertaining animations or - and this is alot
of work and requires much storage capacity - a full length movie.
Then you can send it anywhere in the world, via modem, over ordinary
telephone lines !!! (Watch television for two upcoming shows with
this type of state-of-the-art technique. They are called "Jems" and
What this means is that another "New Industry" is about to
blossom. One that anyone can enter, now, and on the ground floor.
If you want your kids to be more than hamburger-flippers both you -and they -- have to learn to dare. (After all, do you want them to
stay at home until they are 30?) can you both make this jump, now?
If all the foregoing seems like a foreign language at least you
may have learned something. You now know how people who couldn't
read or write felt during the industrial age.
"Video Works II", Macromind Inc.,
1028 W. Wolfram St., Chicago, IL
60657. Phone (312) 871-0987
or through your local computer store via Broderbund Software Distributor. "Chromatron" is available through:
Howard Gold or Richard McKenzie,
41 Tunnel Road, Berkeley, CA 94705.
Phone: (415) 548-4054.
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