HOTELS MOVE INTO FUTURE 

BY REMAINING IN THE PAST *************************

A few weeks ago while speaking to a large american manufacturing group, I spent an enjoyable few days at San Diego's Del Colorado hotel during its 100th anniversary celebrations.

The "Del" is one of the world class hotels that are tackling the future in a different manner. They are flaunting their age instead of trying to hide it. Another is the Raffles of Singapore, perhaps the most famous hostelry on the planet.

In 1946, Recognized once more for its strategic position as the pacific crossroads of modern marine and air transport it became a seperate crown colony. It became not only the largest port in southeast aisa, but the 10th largest in the world and second only to London in the Commonwealth at that time. In December, 1965 Singapore obtained complete independence and was established as a republic but elected to remain a member of the commonwealth.

Today the old Raffles Hotel is undergoing a $55 Million restoration which will maintain and enhance its reputation and will restore the edifice to its original tropical colonial splendor. A further major addition may be added, depending on a tender now being considered by the Singapore urban Redevelopment authority. If the Raffles Hotel bid is successful, A new wing will be erected Alongside the original structure. The addition, which will contain 127 suites renting for $400 to $500 a night, is scheduled for completion by 1991. The renovated section will continue to cater to cost conscious guests who still want the "Raffles Ambience".

The extent of this Hotel's Current Marketing clout is shown in the fact that Nine of the World's largest hotel chains, including RitzCarlton of the U.S. and Trust House Forte of Britain, have offered to manage and operate the Raffles. But a late suitor appears to have the inside track: Singapore Airlines is now negotiating for a stake in the hotel -- a smart move for the airline that many business travellers claim leadds the world in service and unlost baggage. More Information: Roberto Pregarz, Manager, Raffles Hotel, 1-3 Beach Road, Singapore, 0718. Phone: 337-8041 Fax: 339-7650.

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